Monday, January 14, 2013

Top 10 Ways to Sell a Product or Service




In order to sustain in the highly competitive market and have profitable business, a company has to sell its product/service to consumers. Here are the top 10 ways to sell a product-

  1. Impart visualization: Make the consumers feel that they have already purchased the product and have started benefitting from using it.
  2. Stories can help: Instead of creating an advertisement, make a story describing the product or service. This will increase the level of curiosity and drive people to purchase it.
  3. Give a bargain: Make consumers feel that you are offering the product as a bargain. You can give special discounts at immediate purchase on web stores.
  4. Refer to the target audience in advertisements: This will make your consumers feel special and important.
  5. Be available: Consumers are more likely to buy a service which is available at their convenience. Similarly for product, people prefer a company where the delivery time is less.
  6. Highlight benefits: A consumer would like to know the benefits of buying your product/service. You can use bullets and circles to emphasize on them.
  7. Give money back guarantee: Doing this not only reflects the confidence of the company on its product/service but also attracts consumers to buy it without fear.
  8. Give surprise gifts: This will raise the consumer’s curiosity and make them want to buy the product/service.
  9. Limited period offers: The sense of urgency will attract more consumers to buy the product for the added benefits.
  10. Problem solver: Make ads showing your produce/service as a way to solve the customer’s problems.


Anuj Jain
Chief Counsellor
Founder, EduGroomers
 


EduGroomers is a professionally managed educational organization offering Unbiased Career Assessment,Counselling, and various Empowerment Training Programs for students (school andcollege), teenagers, graduates, job seekers and working professionals.
Established with an endeavor toempower and groom individuals of all ages including students (school andcollege), teenagers, graduates, job seekers, working professionals, housewivesand seniors, EduGroomers offers numerous integrated learning solutions and unmatchedCareer Advice with assistance of its adroit team of professionals and experts,who are always updated with the latest Career Opportunities and Career trends inIndia and abroad.
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