Monday, January 14, 2013

Top 10 Ways to Sell a Product or Service

In order to sustain in the highly competitive market and have profitable business, a company has to sell its product/service to consumers. Here are the top 10 ways to sell a product-

  1. Impart visualization: Make the consumers feel that they have already purchased the product and have started benefitting from using it.
  2. Stories can help: Instead of creating an advertisement, make a story describing the product or service. This will increase the level of curiosity and drive people to purchase it.
  3. Give a bargain: Make consumers feel that you are offering the product as a bargain. You can give special discounts at immediate purchase on web stores.
  4. Refer to the target audience in advertisements: This will make your consumers feel special and important.
  5. Be available: Consumers are more likely to buy a service which is available at their convenience. Similarly for product, people prefer a company where the delivery time is less.
  6. Highlight benefits: A consumer would like to know the benefits of buying your product/service. You can use bullets and circles to emphasize on them.
  7. Give money back guarantee: Doing this not only reflects the confidence of the company on its product/service but also attracts consumers to buy it without fear.
  8. Give surprise gifts: This will raise the consumer’s curiosity and make them want to buy the product/service.
  9. Limited period offers: The sense of urgency will attract more consumers to buy the product for the added benefits.
  10. Problem solver: Make ads showing your produce/service as a way to solve the customer’s problems.

Anuj Jain
Chief Counsellor
Founder, EduGroomers

EduGroomers is a professionally managed educational organization offering Unbiased Career Assessment,Counselling, and various Empowerment Training Programs for students (school andcollege), teenagers, graduates, job seekers and working professionals.
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